The name Kesar gradually became a name to reckon with in the industry and the trade.

Reliability and Service are the bywords that the Kesar group has been associated with right from its initiation in 1965. The group was spear headed by Late Mr. Kesar Singh Bhasin almost 5 decades ago.

What started as an individual interest shaped into a very thriving wholesale distributorship for commercial vehicles in the whole of Chattisgarh.

With the vision to expand operations in the same segment, Mr. Jasbir Singh Bhasin ventured into M/s Kesar Auto Parts in the year 1971. Very soon, with consistent acumen and hard work, Kesar Auto Parts, became an organization that has created an unprecedented benchmark in the region for spare parts business and established its repute as the best in its segment in the entire Chhattisgarh.

The name Kesar gradually became a name to reckon with in the industry and the trade.

The third generation also showed a keen interest in the business but with a flair of their own. They also brought with them proficiency , contemporary methodology of work and a new outlook to not only handle the current businesses but also expand and venture into new avenues.

With expertise in the technical know how, Mr. Paramvir Singh Bhasin manages the Retail segment of the auto parts business along with the line of parts even in the commercial segment. In the year 2013, Mr. Paramvir Singh Bhasin and Mr. Jasmeet Singh Bhasin established Kesar Trucks Pvt. Ltd. thereby expanding the brand name of the Kesar group exponentially.

With further development and diversification as well as based on the credibility of the Kesar brand name, the Kesar group was awarded prime dealerships. Under the flagship name of Kesar Trucks Pvt. Ltd., there is an umbrella of brands – MAN trucks, Hyva transport solutions and Cummins led by Mr. Paramvir Singh Bhasin.

Venturing in the Earthmoving Segment, Kesar group became Dealer for Liugong Earth moving Equipment for Chhattisgarh by the name of KESAR EARTH SOLUTIONS in the year 2010. It is spearheaded by Mr.Jasmeet Singh Bhasin who with his international professional experience has been quite successful in the field. Liugong has 19 different product lines giving varied and pertinent heavy equipment solutions universally. The expansion in the field of dealerships also included Ajax Construction Equipment, in the year 2017, for the state of Chhattisgarh. Ajax is a legendary concreting equipment player renowned for both its engineering expertise as well as product after-sales support network is truly a world-class leader in providing concreting business solutions that makes concrete sense. Kesar Earth Solutions, headquartered at Raipur has branch offices in Korba & Raigarh.

The Kesar group, in the last five decades, has seen tremendous growth and become a name to reckon with because of its customer centricity and constant endeavor to be the best in the vertical it has been into. At Kesar, the entire team not only meet customer requirements but also consistently strive towards keeping the customer problems at minimum in the long run. Trust and Customer Satisfaction are the focal points of the business and dealings of the KESAR TEAM thereby being the best in the respective industry.